Category: Sales Performance

Identify Trends Through Emergent Research

This is the fourth in a series about the 24 Lumina Sales Qualities and how you can leverage those qualities to improve your ability to attract more clients, build deeper long-lasting relationships, and achieve personal and professional success. We’ve been following the progress of Phil, new sales team member and Rob, his more seasoned colleague as they work through the…

Know Your Strengths, Know Your Competition

This is the second in a series about the 24 Lumina Sales Qualities and how you can leverage those qualities to improve your ability to attract more clients, build deeper long-lasting relationships, and achieve personal and professional success. Last time, we met John, a sales leader, and his newest team member, Phil, who are collectively focused on initiating, radiating, and…

Use Out of Box Thinking to Gain Market Knowledge

Most of us, as sales professionals or sales leaders are accustomed to working through a sales process. The most effective sales processes are closely mapped to the client’s buying process. As we work through the process with new clients, or in further developing our relationship with existing clients, we leverage a range of behaviors, or as we in Lumina call…

Practical – Taking a Common-Sense Approach

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Staying Focused – Understanding Purposeful

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Structured: Reaping the Benefits of a Well-Defined Plan

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Your Personality in Sales: Platform or Prison?

As I work with sales leaders and teams to increase their self-awareness and improve their client relationships (and success!), I emphasize this point: in the sales environment, you have a choice. Your personality can either be a platform or a prison. It can either launch you into a positive client relationship built on trust, effective dialogues, and mutual success, or…

Competitive: “Striving with” to Achieve Your Best

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Managing Resistance – Align, Clarify, Assure

We’ve all experienced it. That point in the conversation with a client – maybe just after you’ve presented your solution – when the room goes a little quiet and you feel some push-back coming on. This is the point at which all the work you’ve done previously – understanding goals, challenges and needs, qualifying and diagnosing, presenting a client-specific solution…

Gaining Commitment—Presenting Your Client-Specific Solution

For the past several months I’ve been writing about best practices in the sales process.  I’ve talked about how to effectively prepare for and open the client meeting; how to increase potential and probability by thoroughly qualifying clients; diagnosing (before you prescribe!); providing predictive insight as you recommend an approach; and closing the meeting with mutual and specific steps. Now…