Category: Customer relationship

Managing Resistance – Align, Clarify, Assure

We’ve all experienced it. That point in the conversation with a client – maybe just after you’ve presented your solution – when the room goes a little quiet and you feel some push-back coming on. This is the point at which all the work you’ve done previously – understanding goals, challenges and needs, qualifying and diagnosing, presenting a client-specific solution…

Forget Smarter Not Harder, It’s Work Differently, Work Together

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Gaining Commitment—Presenting Your Client-Specific Solution

For the past several months I’ve been writing about best practices in the sales process.  I’ve talked about how to effectively prepare for and open the client meeting; how to increase potential and probability by thoroughly qualifying clients; diagnosing (before you prescribe!); providing predictive insight as you recommend an approach; and closing the meeting with mutual and specific steps. Now…

A Change in Language Precedes a Change in Behavior

In the work I do with sales teams and sales professionals, I’ve noticed that people often begin a description of their sales role as, “I’m accountable for…” instead of, “I’m responsible for…” I’d like to suggest that there’s a difference between “responsibility” and “accountability,” and I think understanding and internalizing that difference can contribute to improving your sales performance. Merriam-Webster…

Linking and Leveraging Science and Art to the Craft of Selling

The other day someone asked me whether I thought selling is more science or art. My response was that it’s both. The science part is the process, which involves your IQ. The art part has to do with how beautiful you do something like building and maintaining relationships, which involves your EQ (emotional intelligence). Actively linking and leveraging both the…

Client Meetings: Make the First 2 Minutes Count!

You’ve scheduled the meeting. You’ve done your research. You’ve created an agenda and a list of beyond-the-obvious questions. You’ve anticipated any questions you might be asked, and have thought about your responses. Before you head out to that meeting, though, there’s one more crucial thing you need to do: Plan how you will open the meeting. Why is this important?…

5 Must-Knows Before Your Client Call

Champions are made in preparation. Olympic competitors train for years to prepare for their chance on the world stage. Professional athletes and competitors of all sorts train day in and day out to prepare for the next game or competition. Practice is the mother of all skill. The same goes for people who become champions in sales. They know that…

Sales Through the Lens of a Tennis Ball and Baseball

In sales, there are those who lead with their ego, and those who lead with intent.  Those who lead with ego are focused on their personal goals: “winning the business…hitting quota…making club.”   Those who lead with intent are focused instead on partnering with their client to achieve the client’s goals, address the client’s challenges, and meet the client’s needs. I…

Science of Mind Business: Vendors and Trusted Advisors

“You get treated in life the way you teach people to treat you.” – Wayne Dyer I often think of this quote when a sales professional shares with me about how they are treated by their client: “The client doesn’t return my calls.” “The client doesn’t pay on time.” “The client is always questioning, demanding, putting up constraints.” So how…