Author: Marcel Brunel

Founder and president of Brunel Group. Linking EQ to IQ.

Conversation Starters – Understanding “Sociable”

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Keeping Principles Before Personalities

At some point in our childhood, most of us were taught the “Golden Rule” – Do unto others as you would have them do unto you. Or more simply put, treat others the way you want to be treated. But as we grow into adulthood and enter the dynamic and competitive world of work, how many of us leave our…

Structured: Reaping the Benefits of a Well-Defined Plan

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Your Personality in Sales: Platform or Prison?

As I work with sales leaders and teams to increase their self-awareness and improve their client relationships (and success!), I emphasize this point: in the sales environment, you have a choice. Your personality can either be a platform or a prison. It can either launch you into a positive client relationship built on trust, effective dialogues, and mutual success, or…

Living Through the Yellow Light: Understanding “Cautious”

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Measure for Measure: Think Before You Speak

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Competitive: “Striving with” to Achieve Your Best

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Being Brilliant at the Basics

Sometimes out in the field I hear sales leaders say, “My sales people need advanced listening skills” or, “advanced probing skills” or “advanced qualifying skills.”  In my opinion it’s not about “advanced” skills. Listening is listening. Probing is probing. It’s the way you do it that determines how advanced you become. It’s about being brilliant at the basics. Think about…

Dealing with Ambiguity: The Conceptual Advantage

In the Lumina work I do with teams, leaders and individuals, we look at 24 personality qualities. These are qualities that are a part of everyone’s personality. Qualities like “logical,” “cautious,” “spontaneous,” “sociable,” and others.  We each have all of these qualities, they are all in our capacity with different preferences, which makes us the complex, unique individuals we are.…

Managing Resistance – Align, Clarify, Assure

We’ve all experienced it. That point in the conversation with a client – maybe just after you’ve presented your solution – when the room goes a little quiet and you feel some push-back coming on. This is the point at which all the work you’ve done previously – understanding goals, challenges and needs, qualifying and diagnosing, presenting a client-specific solution…